With consumers craving authenticity from both their favorite brands and creators, creating branded content that aligns with creators’ own personality and brand can be a balancing act. Join content creator and host Tefi Pessoa for a fireside chat in exploring how to successfully channel unique personalities and voices whilst remaining true to brand core values.
Speakers
Key Takeaways
- Brands should allow creators to use their own voice in creating content - they know what resonates best with their following, and can creatively target new, or key demographics.
- Choose to work with creators that already align with brands’ core values for a seamless transition to influencer content.
- An authentic creator and brand partnership is more likely to develop into a long term collaboration than one chosen based off follower count or other metric.
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