Stagwell: Momentum for a Disruptor Agency

Speakers

Key Takeaways

  1. Learn about Stagwell, started by prominent pollster Mark Penn, with backing from Steve Ballmer, Stagwell’s ambition is culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.
  2. Stagwell's was founded with an aspiration to become a leading challenger brand in agencies, able to compete with the largest, and has moved to get there by leaning into digital, supporting leading creative, and expanding international reach They are citin
  3. Stagwell sees political up 50% Y/Y in 2024, consistent with high expectations starting the year, but helpfully shaking off concerns about non-competitive primaries and Biden's non-competitiveness. With the Harris/Biden switch, Rosenblatt estimates that Ad
Presented by
Rosenblatt

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