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Beyond the Broadcast: Orchestrating Omnichannel Strategies for Sports Audiences
As sports viewership spans more diverse platforms and screens, marketers face new challenges to reach and engage sports fans. In this session, we'll explore how omnichannel strategies can unify programmatic and social media buying, how real-time game data can enhances bidding strategies and creative optimization, and how first-party data strategies can be integrated for a more holistic view of the fan.
Speakers
Key Takeaways
- Learn how marketers can effectively reach sports fans across formats and screens
- Discover how real-time game data can be applied to bidding and creative strategies
- Apply a holistic strategy to the sports fan journey to create more effective and efficient campaigns across programmatic and social channels
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