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Making Social Better and Building Purposeful Brands Along the Way
How brands can use the power of social media to transform the space for the better, while also establishing stronger relationships with audiences in a way that matters.
Social media has become a mirror of society, amplifying both the light and dark aspects of human connection. As the primary source for brand discovery and consumer engagement, social media offers brands a unique opportunity to build meaningful relationships with their audience. But how do brands address the challenges that come with the rise of social as the number one source of information? In this fireside chat, Ashley Cooksley and Linn Frost Co-CEO's of Social Element, will discuss how brands can use the power of social media to transform this space for the better while also establishing stronger relationships with audiences in a way that matters.
Social media has become a mirror of society, amplifying both the light and dark aspects of human connection. As the primary source for brand discovery and consumer engagement, social media offers brands a unique opportunity to build meaningful relationships with their audience. But how do brands address the challenges that come with the rise of social as the number one source of information? In this fireside chat, Ashley Cooksley and Linn Frost Co-CEO's of Social Element, will discuss how brands can use the power of social media to transform this space for the better while also establishing stronger relationships with audiences in a way that matters.
Speakers
Key Takeaways
- Hear from Dove's Global Brand Director, Kathryn Fernandez on how social media has affected and evolved The Campaign for Real Beauty.
- Learn from Bubble's Director of Community, Jayvee Nava Brady on how to build strong social communities that live and breath your brand's values.
- Find out from Betches Media's Senior Content Manager, Bridget Schwartz on how they are handling the rise in fake news and misinformation whilst maintaining its credibility as a fun, honest, unfiltered entertainment brand for women.
- The panel will also be discussing what the future holds for brands on Social Media and who inspires them to Make Social Better.
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