The Evolution of Brand Safety: Navigating Blocked Terms for Optimal Impact

In today's dynamic digital landscape, brand safety is critical, particularly for Black-owned websites striving to engage audiences on topics that matter. This panel examines the evolution of brand safety, focusing on how changes in this area have impacted Black-owned websites past and present. Join Group Black and Double Verify as they discuss best practices for managing blocked terms and explore innovative strategies for expanding inventory while maintaining brand integrity.