In this insightful conversation, Peter Nicholson, former Chief Creative Officer at major agencies like Deutsch and JWT, and now founder of SKINNY, shares his journey of launching a lean, independent creative shop. SKINNY is focused on delivering bold, impactful work by stripping away the layers that often bog down big agencies. Peter discusses the value of creativity, why seasoned creatives should never be discounted, and how ads have evolved across platforms. He’ll also dive into his passion project—a four-year documentary following kids from Harlem's Brave Camp, exploring the power of bravery and purpose in shaping the next generation. Expect a thought-provoking discussion on the future of advertising, creativity, and the power of purposeful storytelling.