From Chad to Ocho: The Creation of the OchoCinco Brand

Chad "OchoCinco" Johnson has redefined himself from an NFL star into a larger-than-life brand, winning over audiences beyond the field. In conversation with Doug Sanders, Founder of Sanders Sport Entertainment, he'll share the stories behind this evolution, and will discuss how strategy and authenticity have shaped the OchoCinco brand into a lasting cultural force that has inspired the next generation of athletes, creators and entrepreneurs.