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Emotions, Contextual, and Beyond: Exploring Innovative Ad Strategies on CTV
While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done – empowering brands to target audiences at scale on the medium.
In this panel, tech and agency leaders will dive into what some of these innovative advertising strategies on CTV look like and how new approaches, such as emotion-based targeting, are driving outcomes for brands.
In this panel, tech and agency leaders will dive into what some of these innovative advertising strategies on CTV look like and how new approaches, such as emotion-based targeting, are driving outcomes for brands.
Speakers
Key Takeaways
- Current challenges and opportunities facing advertisers today on CTV.
- How CTV as an advertising channel can drive both upper and lower-funnel outcomes.
- Why emotion-based targeting is changing the ways brands connect with viewers on the big screen.
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