While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done – empowering brands to target audiences at scale on the medium.
In this panel, tech and agency leaders will dive into what some of these innovative advertising strategies on CTV look like and how new approaches, such as emotion-based targeting, are driving outcomes for brands.
So often, the talk is on awareness or outcomes, but in this session, we will talk about the critical middle part of the customer journey. The middle of the funnel cultivates brand engagement, consideration and intent – all crucial elements in driving final outcomes. We’ll also inspire the audience by demonstrating the out-sized impact of multiscreen TV in delivering those mid-funnel metrics.
While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done – empowering brands to target audiences at scale on the medium.
In this panel, tech and agency leaders will dive into what some of these innovative advertising strategies on CTV look like and how new approaches, such as emotion-based targeting, are driving outcomes for brands.
Addressable TV offers marketers a range of solutions tailored to specific campaign goals. Whether it's broad-based demographic targeting to reach large national audiences, audience suppression to eliminate duplication, or hyper-focused targeting to eliminate waste, addressable is transforming how campaigns are delivered. Join us as we explore how a data-driven approach helps media buyers make more informed and efficient buying decisions, and empowers advertisers to reach their audiences with greater precision and scale.
Live ads, digital celebrities and creators, AI— oh my! The Big Game evolved massively over the last three years and its price tag has too. With so much riding on a successful execution, marketers can’t afford to throw a digital Hail Mary.
Join Kantar and Advertising Week for a special session where we dive deep on blasting through the marketing X’s and O’s from nailing creative executions across every screen to maximizing new tech and exciting ad formats to winning viewers hearts, minds, and wallets.
This interview with Sabio’s Liz Blacker discusses the transformative impact of streaming in the global media landscape. Liz Blacker, an expert in digital advertising, shares her insights on how Sabio and its advanced technology drives audience-first streaming strategies and innovation for brands.
This discussion highlights the solutions that enable brands and advertisers to reach, engage, and validate streaming audiences for a diverse mass market.
Streaming, binge and always-on viewing have changed the game for advertisers - and the prevalence of new platforms and content options requires a new blueprint to reach a new generation of viewers. Experiences have evolved beyond the pause and the binge, with new advancements in machine learning, AI, gamification and shoppable entering the media mix. For today’s modern marketer, awareness is only as impactful as the outcome, and a real-time feedback loop of data combined with viewer-first formats – key to delivering results.
In this fireside chat, Cameron Mille, Chief Revenue Officer of Publica by IAS, will be joined by Joe Melaragno, Head of Revenue Strategy & Performance Demand at Samsung Ads to discuss the role of real-time, automated technology in the future of TV advertising, the benefits programmatic brings to both advertisers and publishers, and its contribution to the overall growth of the CTV industry.
Privacy-focused customer data is invaluable for brands targeting high-potential customers with measurable success. Its potential is lost without media partners who capture, enrich, and use it with addressable precision. Marketers need scalable data matching solutions for enhanced personalization and efficiency. In partnership with Blockgraph, Cadent, and LiveRamp, Spectrum Reach helps marketers maximize their data. Learn how successful marketers target customers, deliver relevant messages, extend reach, and measure outcomes.
As marketers search for unique ways to take advantage of major cultural moments like live sporting events, inventory in this programming often comes at a premium. In this session, DIRECTV Advertising and fellow industry experts will explore cutting-edge innovations in TV advertising, focusing on how brands can leverage new ad formats and capitalize on live sports and other tentpole events. Marketers will take away key strategies to break through the clutter, enhance viewer engagement, and maximize the impact of your
CTV is now an established and important channel for brands and agencies. We'll discuss how we can improve the transparency, get more control and get around the walled gardens so CTV can deliver even better than linear by making it addressable.
Discover how the combined value from the precision of streaming and the scale of broadcast is revolutionizing local advertising across news, sports, politics and entertainment. This panel will explore leveraging both mediums to drive stronger community connections and deliver unmatched value to advertisers, streamers, and broadcasters. Industry experts will share strategies on using advanced technologies and innovative approaches to maximize the reach and impact of brand messaging in local markets.
The media and advertising landscape continues to evolve as the new era of video shifts the way audiences engage with content. Amidst this shift, the industry's planning, strategy, and content models have been challenged and it is clear that clients and their agencies must innovate to stay on top of the game.
Join TikTok for a conversation with agency leaders to hear how they are taking the challenge head on.