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The Role of Programmatic Technology in Growing the TV Advertising Ecosystem
In this fireside chat, Cameron Mille, Chief Revenue Officer of Publica by IAS, will be joined by Joe Melaragno, Head of Revenue Strategy & Performance Demand at Samsung Ads to discuss the role of real-time, automated technology in the future of TV advertising, the benefits programmatic brings to both advertisers and publishers, and its contribution to the overall growth of the CTV industry.
Speakers
Key Takeaways
- The role of programmatic in CTV
- The key trends shaping the programmatic advertising in 2024
- How CTV Programmatic help optimise ad placements and ensure maximum ad relevance.
Presented by
