Revolutionizing TV Advertising in the Age of Live and Tentpole Programming

As marketers search for unique ways to take advantage of major cultural moments like live sporting events, inventory in this programming often comes at a premium. In this session, DIRECTV Advertising and fellow industry experts will explore cutting-edge innovations in TV advertising, focusing on how brands can leverage new ad formats and capitalize on live sports and other tentpole events. Marketers will take away key strategies to break through the clutter, enhance viewer engagement, and maximize the impact of your

campaigns in today's evolving television landscape.

Panelists:
- Kerry Flynn, Media Deals Reporter, Axios
- Amanda Grond, Director, National Video Investment, OMD
- Drew Groner, SVP, Client and Agency Partnerships, DIRECTV Advertising
- Jeremy Truxal, VP, Screening Marketing, Exact Sciences