When it comes to storytelling, not all impressions are created equal. Brands supporting women-centered stories attract 25% more Gen Z viewers - a crucial demo for long-term growth. And accurate and empowering portrayals of women drive consumer engagement and brand loyalty, leading to a higher ROI for advertisers.
Today the increased visibility of and access to Women’s sports- airing on leading broadcasters such as ION- have only increased opportunities for the authentic storytelling that resonates, and connects brands, consumers, and the women redefining culture.
Today the increased visibility of and access to Women’s sports- airing on leading broadcasters such as ION- have only increased opportunities for the authentic storytelling that resonates, and connects brands, consumers, and the women redefining culture.
Speakers
Key Takeaways
- Women-centric storytelling is big business; ads that feature women's perspectives or strong female narratives tend to have a direct impact on purchase decisions and sales outcomes.
- There has never been a better time to invest in women.
- Industry data shows that consumers want brands to invest more in and support women's sports and entertainment.
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