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Diaries of Diaspora: The Multicultural Communities and Companies Shaping Commerce
Featuring Co-Founder and CEO of Fable & Mane, Akash Mehta, actress Minnie Mills, and creator Serena Kerrigan, this panel breaks down the power of multicultural consumers and viewers, their buying potential and cache, and how entertainment, media, and brands are creating culture that is inspired by the stories of diaspora. From the East to the West, this panel will show how brands can better understand diverse audiences and acclimate to the ever-changing trends in the cultural landscape.
Speakers
Key Takeaways
- Multicultural consumers will become critical for all brands to focus on — not just relevant for multicultural brands
- Diverse creators are holding brands accountable in their business practices and calling them in/out when they are not catering to their needs
- Storytelling about specific, diverse communities will resonate with all communities and lead to increased brand affinity for brands that do out of the box creative marketing campaigns
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