In this interview, we sit down with Megan Ramm from Uber to explore how the company’s advertising business hit the $1 billion revenue milestone ahead of schedule and what’s driving their success. We dive into the importance of personalization in today’s delivery app landscape, the expansion of Uber’s programmatic offerings like Journey Ads, and what’s on the horizon for retail media in 2025. Megan also shares insights from recent standout campaigns, including SONY’s nostalgic “Garfield Delivers” and Mars’ Skittles, and how Uber Ads is helping brands engage audiences while driving measurable results.
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