Hall leads the strategy and operations for Mindshare’s work across the U.S. and Canada, connecting the culture of more than 1,700 people and overseeing its diverse roster of both domestic and multinational clients. She reports directly into Mindshare Global CEO Adam Gerhart and GroupM NA CEO Sharb Farjami, and partners closely with Mindshare, GroupM, and WPP leaders across the global network.
 
With more than 20 years of industry experience, Hall joined Mindshare from IPG’s Matterkind, where she served as U.S. CEO, driving addressable strategies, data and audience programs, and media activation capabilities for clients across verticals such as retail, pharma, beauty, auto, and more. During her time at Matterkind, she held several leadership roles and launched the agency’s outcomes-based business practice to great success, along with growing IPG’s addressable, commerce, and activation capabilities.