Georgina leads Investment for Beauty Co-Lab, Omnicom Media Group’s bespoke agency servicing L’Oréal USA. She is responsible for the strategic execution of media buying across traditional, digital, and emerging channels, and for developing omnichannel investment structures that deliver on business needs and goals. Georgina manages a team of practitioners across Video, Search, Social, Programmatic, Content, and Partnerships, enabling growth and transformation for L’Oréal.