Katie brings over 20 years of experience in media and marketing to her role at Dick’s Sporting Goods, where she heads the internal media team supporting all brands under the Dick’s Sporting Goods umbrella, including corporate, Golf Galaxy, and Vertical Brands. In this position, Katie is accountable for developing, executing, optimization and measuring media strategies to drive profitability across all media channels. This includes key responsibilities such as investment strategies, building key partnerships with publishers, and platforms and utilizing data and tech to maximize ROI on media spend.

Previous Experience: Head of Media at PepsiCo
Before joining Dick’s Sporting Goods, Katie spent 18 years at PepsiCo, leading the internal media team for the North American Beverage Marketing Department. As Head of Media, she managed the omnichannel media strategy for various PepsiCo portfolios, including CSDs, Water+, Lipton, Energy, Starbucks, and Innovation. Her responsibilities encompassed strategy development, publisher/platform partnerships, plan execution, investment, and measurement.

Career Highlights:
• Innovative Media Strategy: Known for challenging the status quo, Katie has driven content and technology innovation, developing creative and immersive media marketing programs grounded in data and ROI.
• High-Impact Investments: Instrumental in securing multi-million-dollar investments, including annual Upfront deals and NA Digital partnerships.
• Extensive Agency Experience: Earlier in her career, Katie worked with Initiative, MPG, MediaEdge, and MediaVest, gaining valuable experience in planning, buying, insights, and branded entertainment for major clients like Intel, MCI WorldCom, Accenture, Xerox, Procter & Gamble, and Hardee’s.

Katie’s career is marked by her commitment to excellence and innovation in media strategy, leveraging her extensive experience to drive impactful results for leading brands.