Joe Melaragno is Head of Revenue Strategy & Performance Demand at Samsung Ads, where he leads revenue strategy for the North American ads business. Additionally, Joe manages all indirect sales channels and partnerships (e.g. SSPs, DSPs) and the Performance Sales team focused on direct-to- consumer advertisers running outcome-based campaigns.

Joe launched programmatic sales efforts for Samsung TV Plus, Samsung’s ad-supported OTT service, in 2018 and has been on the forefront of monetization for Free Ad Supported Television (FAST) since before it had an acronym.

With nearly 20 years of experience spanning across programmatic, video sales, media and technology, Joe is a leading professional in the connected TV space. Prior to his role at Samsung Ads, Joe led global agency partnerships for AOL (now Yahoo) and served as a management consultant at Deloitte Consulting, where he assisted Fortune 500 companies through digital transformations.