Steven DeMain leads Locality’s national sales network for streaming ad inventory, driving revenue growth across various media and tech companies. A pioneering figure in streaming advertising, Steve has built revenue-generating products for startups and established brands alike.

Before joining Locality in 2023, he spent four years at VIZIO, where he led initiatives in agency development, home screen sponsorships, and branded content, playing a key role in launching their platform business. Prior to that, Steve transformed Condé Nast’s video business and expanded it into streaming video and branded content sales.

Earlier in his career, Steve was an early Hulu employee, eventually overseeing national revenue. He later led ad operations at Vessel, a short-form video startup, before its acquisition by Verizon. Steve began in traditional television sales at 20th Television and later transitioned to sports and advanced ad solutions at DIRECTV.