Josh Glodoveza, widely known as Caru, started working in the entertainment industry at 13, quickly rising to represent major creators and gaming. He later went on to work for major social media marketing agencies, Ader and Fanjoy. In 2023, at 20 years old, he co-founded the marketing services agency PANEL, where he continues to grow the careers of top creators. The company is developing an app for its creators to manage their partnerships easily.