Rachel Gantz serves as the Managing Director at Proximic by Comscore where she oversees product, sales, partnerships, go-to-market strategy, and operational execution of Comscore’s programmatic targeting business - fueling the advertising ecosystem with best-in-class quality data at scale. Rachel brings to this role over a decade of experience in market research, media measurement, and consumer insights. Rachel began her career as a consultant followed by time at Millward Brown Digital (formerly Compete) where she led Client Services, Marketing and Strategy. Following an acquisition by Comscore, Rachel dove right into leading Commercial Strategy and Commercial Partnerships before placing her full time focus on Comscore’s Activation suite of solutions where her team cannot stop singing her praises. She holds a BA from Emory University and an MBA from MIT. Rachel resides in Boston with her husband, Ken and is a rockstar mom of 2 girls and a lovable dog, Dodger.