James began his career in brand strategy. Working at a series of Marketing and Communication agencies in and around New York City. Through his professional experience he has built a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands such as New Balance, Atari and Mercedes-Benz.

Prior to joining OLIPOP, James was a senior creative leader within LEGO’s in-house agency: leading a team responsible for creating best-in-class brand advertising and brand content on behalf of the LEGO products and LEGO brand initiatives - working closely with global partners such as Disney, Harry Potter and Minecraft.

As VP of Creative & Communications at OLIPOP, James leads the team responsible for the visual representation and communication of the brand, OLIPOP products and its advertising.