Mathieu Roche is the CEO and co-founder of ID5, a leading provider of identity solutions for digital advertising, which he established in 2017. Prior to this, he spent over 10 years at European data specialist Weborama, where he led international development and successfully launched the DMP offering worldwide. During his tenure, Weborama experienced exceptional growth, expanding to a dozen countries and increasing revenues from 3 to 30 million euros.

Through ID5, Mathieu aims to transform how the digital advertising industry approaches identity management. ID5 enables publishers, advertisers, and ad tech firms to address their audiences by offering an identity infrastructure that can withstand the challenges of the modern advertising landscape while respecting data protection regulations.

Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and three daughters.