Sarah Zurell is an entrepreneur-turned-fashion executive with a track record of driving results across Retail, E-commerce, and Tech. As Chief Marketing Officer for CELS Brands, Home of Chinese Laundry, Dirty Laundry, 42 Gold and CL by Laundry. An LA-based women's footwear company established in 1971, Sarah leads cross-functional teams in marketing, merchandise, design, product development, and strategic partnerships with an approach that is both data-driven & focused growth. Previously, Sarah was Head of Content at Google Ventures’ Strut, working with the CTO to build one of the first shopping algorithms to suggested items by taste profile, the initiative was later adopted by Amazon Fashion. She later co-founded two start-ups: Eternal Fleur, a sustainable flower company, & Pavemint, where she led fundraising, marketing, & product as Chief Brand Officer & launched a P2P parking app which she exited in 2020. Sarah also chairs the Hollywood Chamber of Commerce Board.