Christina Park serves as the Vice President of Sales, Strategic Accounts, spearheading sales acros Samba's largest and most strategic accounts. Leading a dedicated team, she facilitates agencies and brands in harnessing a scientific approach to advertising, leveraging Samba TV’s first-party ACR data which include audience targeting & measurement. With a rich background spanning 18 years in digital advertising, Christina brings a wealth of experience from agency and client-side roles, as well as early advocacy of programmatic and data-driven advertising. Before joining Samba TV, she held the position of Senior Vice President of Sales at LoopMe, where she was instrumental in driving revenue for the outcome-based platform. Prior to that, Christina held key leadership roles at Turn, Drawbridge, and DoubleVerify.