Ben Soffer is the founder and CEO of Spritz Society, an award-winning spritzer brand that launched in 2021. Initially a direct-to-consumer brand, it has since expanded to retail outlets across several U.S. markets. Leveraging his social media presence as the creator of @BoyWithNoJob, with over 2.5 million followers, Ben actively involved his audience in key brand decisions, including packaging and flavor selection.

Ben also co-hosts the “Good Guys” podcast with actor Josh Peck, where they discuss pop culture, celebrity guests, and everyday life.

A Yeshiva University graduate, Ben previously led influencer and social strategies for Fortune 500 companies. He resides in New York City with his wife, Claudia Oshry, the creator of @GirlWithNoJob.