Ellen joined The Trade Desk after spending her career agency-side focused on data strategy, identity, programmatic, and emerging platforms. She now leads the Retail Data Partnerships team at The Trade Desk, a team who supports an impressive marketplace of retail audience and measurement solutions across the open-web ecosystem. Within her role she is focused on the significant opportunity (for both retailers and advertisers) to evolve and shape the role retail data plays in both today and tomorrow’s marketplace.