Pete, a 20+ year veteran in the entertainment industry is currently the VP of Streaming Advertising, at Paramount Global. In this position he is responsible for driving awareness, growth, and excitement around the rise of Streaming monetization via all buy types. In addition to packaging and selling digital video in a variety of formats and durations, Mr. Chelala champions intelligence sharing with leading brands to educate partners on how Paramount reflects and inspires audiences as well as how the company distributes content to multiple channels, sources, and devices to generate high quality supply.

Before moving into advertising, Pete worked in production on commercials, music videos and feature films out of Los Angeles, CA…. and even with the perfect face for radio, he found himself in front of the camera during a 10-year run as “The Gourmet Dude”, host of an online virtual cookbook.

To this day Pete finds passion at the intersection of media and content creation, which is exac