Devin is the Global Brand Director at Tinder, where she spearheads innovative and impactful global brand campaigns. With over a decade of experience in brand marketing, Devin has established a remarkable track record in building and enhancing consumer brands in both the beauty and consumer tech industries.

At Tinder, Devin is at the helm of global brand marketing, ensuring campaigns resonate across diverse regions while maintaining a cohesive global identity. Her expertise in crafting compelling brand narratives and understanding consumer behavior has been pivotal in driving Tinder's growth and strengthening its market presence worldwide.

Devin's approach to brand marketing is both creative and strategic, consistently pushing boundaries to deliver campaigns that capture attention and win prestigious industry awards, including most recently a Gold Effie (2024). Her leadership has resulted in campaigns that significantly boost user engagement and foster brand loyalty on a global scale.

Before joining Tinder, Devin successfully executed numerous integrated brand campaigns. Notably, she led the launch of Boots-owned beauty brands in Walgreens stores across the U.S. following the Walgreens Boots Alliance. Additionally, she directed the rollout of OkCupid’s award-winning "DTF" brand marketing campaign, which achieved substantial top-of-funnel growth for the brand.

Devin's work is characterized by a deep passion for creative marketing, a keen understanding of consumer behavior, and an unwavering commitment to excellence, making her a pivotal force in the success of Tinder's global brand initiatives.