Amy Deneson is the fractional CMO for House of Puff and serves as a marketing executive for edge industries. She is also the co-founder and executive director of the Cannabis Media Council, a trade organization on a mission to deprogram the war on plants by ending the mainstream media moratorium on cannabis advertising. Under her leadership, the council’s CLIO award-winning "I'm High Right Now" campaign has reached nationwide acclaim. As the primary author of Full Spectrum: Guidelines for Responsible Cannabis Advertising Ed. II (2024), a first of its kind resource for the sector issued annually by the council, she is committed to creating the change–and ads–she wants to see in the world.