Lara Krug joined the Kansas City Chiefs in 2021 as the first Chief Marketing Officer in franchise history, following eight years of senior brand leadership at one of the world’s biggest sports marketers, ABInBev.

Named “One of the Most Powerful Women in Sports” by AdWeek, Lara has driven -the Chiefs’ marketing strategy through one of the team's most exciting and high-growth periods of the team’s history, fueled by charismatic players and back-to-back Super Bowl championships. The result? A surging, diversified fan base and record-breaking sales, from tickets to merchandise.

Lara oversees all club marketing functions, including brand marketing; community outreach; digital, social and website operations; influencer activation; event entertainment; content production; consumer products; and the Hunt Family Foundation.