Dr. Michael L. Counter, Jr., is the current VP, Head of Branded Entertainment & Strategic Partnerships with Al Roker Entertainment where he oversees the company’s development and execution of brand-funded and brand-led scripted and unscripted content, experiences, and partnerships.

Dr. Counter is a United States Air Force veteran with integrated experience in development and strategy across brand, culture, media, and impact for Fortune 500 companies, founder-led businesses, creative agencies, and non-profit organizations leveraging their brand story toward cultural impact, relevance, and connection.

His campaigns and partnerships have secured placements with VOGUE, Rolling Stone, Harper’s Bazaar, Saturday Night Live!, United Nations General Assembly, New York Fashion Week, HOT 97, and more.