Radhika Duggal joined MLS and Soccer United Marketing as SVP, Chief Marketing Officer in April 2024. Duggal serves on the senior executive team at the League Office, leads the creation of MLS’ marketing strategy, and drives the growth of the global fanbase.

In her career, Duggal has led the design and execution of brand strategies to drive awareness, consideration, conversion, and engagement through multi-channel marketing efforts as both a management consultant and in-house marketing executive.

Prior to MLS, Duggal was CMO for the fintech and ecommerce company Super.com. Duggal’s experience also includes managing marketing functions at Fortune 100 companies like JP Morgan Chase and Pfizer, at startups, and as a management consultant at Deloitte.

A resident of New York, Duggal is an Adjunct Assistant Professor at the NYU Stern School of Business and the author of "Consumer Behavior: A Marketer's Look into the Consumer Mind,” a textbook used in more than 75 universities.