Mike Schneider is a partner at Bully Pulpit International (BPI) where he built the BPI Labs team to drive ideation and development of new marketing and communication technology products. Since joining in 2011, Mike has crafted BPI’s strategic direction for advertising, measurement, and targeting across the political and corporate space. This includes launching platforms such as Vantage, which allows advertisers to optimize for persuasion instead of engagement, and Orbit, which puts messages in front of decision-makers, influencers, and their networks.