Erica Monteith is a seasoned senior marketing executive with over 15 years of experience leading data-driven digital marketing campaigns across various industries, including start-ups, Fortune 100 companies, and political advocacy organizations. As Managing Director at GMMB/Omnicom, she played a pivotal role in the 2020 Presidential election, where her innovative strategies were crucial in electing President Joe Biden and Vice President Kamala Harris. Her expertise in integrating TV and digital strategies led to significant electoral victories and enhanced campaign efficiency. Erica's diverse background includes co-founding a tech startup and volunteering with the Peace Corps, where she helped establish a sustainable small business for women. She holds an MBA from the University of North Carolina and a BS in Business Administration from Colorado State University.