Ramon Velutini is the Global Chief Marketing Officer at Duracell, responsible for supercharging the brand’s relevancy, cultural impact and presence with his innovative marketing approach. Kicking off his career at Procter & Gamble with iconic brands like Dawn and Febreze, Ramon has electrified Duracell in roles such as UK Country Manager and President of LATAM since joining the team in 2020. Now, as one of Duracell's youngest CMOs, his cutting-edge approach has catapulted Duracell into the cultural zeitgeist through bold and unexpected partnerships with reality TV stars and professional sports teams across F1 and Major League Soccer. Under Ramon’s leadership, Duracell is transforming from a low-interest product into a buzz-worthy brand that captures the hearts of younger consumers, driving both loyalty and sales.