Brian Boring is the Vice President of Global Brand Strategy and Creative at Under Armour. He leads the long-term global strategic and creative vision for the brand, overseeing the development of brand creative across Under Armour’s retail and digital presence. Brian and his team serve as the 'Voice of the Brand,' innovatively telling the Under Armour story to athletes worldwide while maintaining authenticity in every sport and ensuring creative continuity across regions.

Brian has created some of Under Armour's most iconic work, including 'WE MUST PROTECT THIS HOUSE' in 2003, 'CLICK-CLACK' in 2006, and 'I WILL' from 2010-2015. Recently, he has led an award-winning in-house creative team and collaborated with world-class agencies on notable campaigns like the 2016 'RULE YOURSELF' with Michael Phelps and the 2022 'BE THE ATHLETE NO ONE SAW COMING' with Tom Brady and Morgan Freeman.