As President, Dustin leads the day-to-day management of Tool, an award-winning creative production partner for some of the world's most recognized brands, ad agencies, and entertainment studios. Through a mix of best-in-class live-action content, experiences, and creative technology executions, Tool helps brands conceptualize and produce creative marketing that stands out. A sought-after thought leader who specializes in the intersection of brand storytelling, creative technology, and commercial production, Dustin is at the forefront of developing advertising campaigns supercharged by Artificial Intelligence. He believes there is a game-changing opportunity to leverage AI to revolutionize the content production pipeline, and his work/speaking focuses on how marketing teams can leverage new technology to develop powerful creative tools that make the production process better and more efficient.