As co-founder and CCO of The Tavern, Casey has created successful strategic marketing platforms for some of the world’s largest brands and talent partners including Jameson Irish Whiskey, Kings of Leon, GM, Jägermeister, Anderson .Paak, Dos Hombres Mezcal, Asics and more.

He develops the strategy, creates the campaigns, negotiates the artist partnerships directly, and writes, shoots, and directs the assets himself—ensuring a seamless execution of both strategy and creative that aligns with the talent’s vision for full buy-in.

His development of the Love Thy Neighborhood platform for Jameson, along with the Jameson music program, contributed to quadrupling the brand's growth over his 7+ year tenure overseeing it.

In addition to being the co-creator and CCO of Four Walls Irish American Whiskey, which he created for Rob McElhenney, Charlie Day, and Glenn Howerton, he has also created Kiamichi Whiskey with Kings of Leon and the forthcoming APW with Derek Trucks.