Colleen Hotchkiss is President, Growth Practices at Zenith, the ROI agency within Publicis Media. Growth Practices is comprised of Zenith’s Content, Commerce and Cultural Convergence areas of expertise - with
a focus on helping clients capitalize on the increasing synergy across these three critical areas. Growth Practices recognizes the impact that diverse audiences have on culture, which in turn influences the approaches to content and influencer. Commerce is increasingly essential – be it shoppable media within
social or video platforms, or with retail media partners.