Tylynn Pettrey specializes in applying the latest data science techniques to large, complex data sets. She is currently the VP of Data Science at Chalice Custom Algorithms, which provides programmable AI software to brands who want full control over their advertising decisioning. After earning a master's degree and completing the coursework toward a PhD in applied mathematics, she transitioned to Chalice in 2021. Tylynn leads the Chalice data science team, which has developed award-winning custom algorithms that prioritize unique KPIs, transparency, and innovation.