Jessica Grasso is a highly accomplished marketing professional with over 15 years of
experience specializing in omnichannel strategies, consumer promotions, and brand building.
As Senior Manager of Omnichannel Marketing and Shopper Activation at Bayer Consumer
Healthcare, she leads national marketing strategies for the company’s Consumer Health
Portfolio. Her notable achievements include driving Bayer’s largest portfolio event, which
resulted in an 18% sales lift, a 3.4% share growth, and a new go-to-market approach for 2024
and 2025.  Jessica’s expertise in creating scalable omnichannel programs and identifying
capability gaps has significantly contributed to Bayer’s market leadership.