Joost van Dreunen, CEO of intelligence firm ALDORA, is a go-to strategist for navigating the $250 billion gaming industry. With over two decades of experience, Joost offers unparalleled insights into consumer behavior, market trends, and monetization strategies in interactive media. His popular book "One Up," is taught at universities globally and essential reading for understanding gaming's impact on brand-consumer relationships. Joost's data-driven approach, honed through successful entrepreneurship and investing, helps brands unlock the potential of gaming audiences. He shares his analysis and views on the market via his popular SuperJoost Playlist newsletter and as a contributor to the Wall Street Journal and New York Times, guiding marketers through the dynamic world of digital entertainment.