Nick Voutiritsas is an experienced media professional who currently sits within the Media Strategy and Planning team at Walgreens as the Manager of Enterprise Media Measurement and Performance. He is currently helping lead 3rd party measurement and Marketing Mix Modeling efforts across multiple Retail and Pharmacy campaigns. His career has spanned over 8+ years and he has held various roles within agency, publisher, and most recently brand side. Nick has specialized in analyzing and optimizing media performance across the CPG, QSR, and Retail verticals. His deep knowledge and hands-on experience have enabled him to create data-driven strategies, helping brands maximize media effectiveness and ROI. Nick has developed a deep expertise in media analytics, leveraging insights to tell the best story though the power of data, while always pushing to improve internal processes when it comes to campaign measurement setup.