Ryan Babenzien is a two time founder and respected thought leader within the Ecom community. Ryan founded GREATS, the first DTC sneaker brand in 2014 and successfully exited the company to Steve Madden in 2019. In 2022 Ryan and the founding team launched Jolie, the first beauty wellness company to filter your shower water for better skin, hair and well being. Ryan is married to his wife Jolie (the person not the company) and spends most of his free time with her and their toddler son Bowie.