Jacquelyn Baker joined Omnicom in July 2023 as CEO of the Omnicom Commerce group, having recently spent 12 years at WPP. With over 21 years of industry experience, specializing in CPG, Jacquelyn serves as a thought leader and strategic guide for clients across digital innovation,
commerce, retail media and omnichannel customer strategy, defining and activating connected commerce across retail
ecosystems. In her tenure in the industry, Jacquelyn has managed several global client engagements including General Mills, Kimberly Clark, Mead Johnson, Diageo, Mars Wrigley, and Kroger/84.51.
In recent years, Jacquelyn’s efforts and leadership
have garnered multiple awards on behalf of her
agencies and clients. In addition, her notable honors include being named a top 25 Commerce Marketer as a retail media trailblazer from the Path to Purchase Institute in 2024.