Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with
over 20 years of experience in multichannel marketing, CRM, digital strategy, and
database marketing. In her role, Melissa leads the scaling of existing products and
services while driving the development of new offerings to address client challenges
and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has
successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share
Worthy and Trending, Digitas’ marquee social service), Digitas AI, and DEI solutions.
She is also an active member of the Digitas Multicultural Center of Excellence, a group
of SMEs behind Sephora’s award-winning productions The Beauty of Blackness and
The Foundation of Belleza.