Rachael Ryan is a seasoned marketing research professional with a robust background working across various industries, including Technology, Ecommerce, Finance, Retail, and Government. She has had the privilege of collaborating with both Fortune 500 companies and startups, focusing on thought leadership and advertising research.

In her role as Head of Research and Insights for Global and North America at TikTok, Rachael is dedicated to partnering with clients to explore complex business challenges, enhancing their understanding of the platform. Her team’s focus is centered on exploring audiences, culture, creative, the consumer journey, key moments, and commerce, with the aim of supporting meaningful business growth