Natasha is the Global Lead BD for AWS Entity Resolution at Amazon Web Services (AWS). As a founding team member launching the AWS Entity Resolution service, Natasha works closely with enterprise customers to solve their identity/entity resolution challenges and drive adoption of AWS services for advertising and marketing use cases. Prior to joining AWS in 2022, Natasha spent 20 years at Digital Envoy selling data-driven solutions to adtech, martech, and streaming media companies. Natasha lives with her husband, two children and two pugs in Nashville, TN.