Gabe is the head of social for MCo Beauty. In this role, his focus is on developing thumb-stopping social content and fostering brand love across social channels. With over eight years of social media strategy experience across a variety of sectors, Gabe has played critical roles in launching and growing the TikTok presence of brands such as Verizon, T.J.Maxx, eBay, AXE Body Spray, and more. During his time at Edelman, Gabe was also leading the Gen Z Lab across North America, helping CMOs understand Gen Z and building social-first campaigns designed to captivate a younger audience.

Gabe was raised in Miami, Florida, where he graduated with a bachelors in English Literature from Florida International University.