Helen Ma is the Director of Product Management at Meta. She drives product development for products that connect ~2B people to 300M+ businesses and 11M+ active advertisers across Meta. She leads products across consumer-facing advertising experiences in News Feed, Reels, Marketplace, Stories, video advertising products that fund Creator Monetization, New Pages Experience for businesses, and AI-enabled experiences that support eCommerce, Retail and Lead Generation. Previously, she built communications, reconnaissance and surveillance satellites for the Department of Defense and was a senior engagement manager at McKinsey & Company. She has 20 years of experience with product marketing, engineering, and business strategy in the tech industry. She holds an MBA from MIT Sloan School of Management, a M.S. in Electrical Engineering from the University of Southern California, and a B.S. in Electrical Engineering from the University of Michigan.